As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. True success comes from having a clear, adaptable strategy that aligns with your goals.

That’s why we’ve tapped into the expertise of our Elite Marketing Program coaches. These are not just industry experts; they’re leaders who have guided countless businesses to real, measurable results. Learn more about their work and explore their expertise:

• Lauren Petrullo: https://mongoosemedia.us/
• Monique Morrison: https://www.moniquemorrison.ca/
• Amara Omoregie: https://amarareps.com/
• Dave Albano: http://jozamarketing.com/
• Scott Cunningham: https://merchantmastery.io/
• Renée Boudakian: rubiconfranchisepartners.com

Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. This isn’t about jumping on the next bandwagon. It’s about focusing on what truly matters—building a solid marketing foundation, embracing personalization, and leveraging AI and automation in a way that deepens your connection with your audience.

These answers capture the heart of what the Elite Program is all about—helping businesses cut through the noise with clear strategies, proven systems, and the latest insights to drive sustainable growth.

Read on to discover how our Elite coaches are helping businesses prepare for 2025—and how you can too.

1. What’s the Most Important Trend You Believe Will Define Digital Marketing in 2025, and How Can Businesses Start Preparing Now?

Lauren Petrullo

Content will curate your audience. This answer is going to be drastically different depending on the size of the business, but in general, you need to have better content and lead with personalization whenever possible. The more I sound like one of the many you’re talking to, the more I’m gonna ignore you as one of the many I don’t care about. With AI and emerging tech, it’s easier than ever to provide personalization in your marketing.

Monique Morrison

I think with the onset of AI and how quickly it’s transforming and its capabilities, we will see that as the biggest trend. It allows smaller companies to implement predictive and personalized customer journeys, especially in the retail and eCommerce space, and I believe that will be an important trend to jump on in 2025.

Amara Omoregie

I think there’s a difference between what’s trending and what needs to trend. What will trend in 2025 will be the shiny object that is AI and all of the cool things that you can do with it… that’s a given. We’ll see more tools rise, and old ones fall. During all of this ebb and flow as marketing technology continues to hockey stick, the ability to connect with humans on a deeper level will be what people will resonate with. What needs to trend is knowing our customers better and using technology to build deeper relationships with customers.

Dave Albano

Without a doubt, it’s AI. This should come as no surprise. You’ve been living under a rock if you haven’t realized the importance of this, but it’s shocking how many small businesses are ignoring it when it’s going to radically change the face of how we do business.

How to start preparing? If you haven’t already:

1. Dedicate at LEAST 1 hour a week to explore ChatGPT (upgrade to the paid version for $20/month to unlock its “current” potential—it’s only going to get better from here).
2. Subscribe to a reputable source for regular AI news and updates (e.g., Matt Wolfe’s YouTube channel: https://www.youtube.com/@mreflow).

Scott Cunningham

• Coaching businesses: Throughout 2024, we saw a big shift from high-ticket, one-call-close coaching offers back to low-ticket front-end programs that allow coaches to first build trust with their audience before committing to high-ticket programs. The buzzword of the year was that we are in a “trust recession,” and we need to allow people to experience our value before committing big. I predict that businesses who made this pivot will thrive in 2025, and those who didn’t will struggle to compete.
• eCommerce ads: AI is becoming more of a factor in building meta audiences, and I predict that people won’t be frantically testing new audiences so often. From what I’ve seen, and from what I’ve been told by high-level Meta reps, letting ads run gives AI more time/insights to adapt, instead of constantly changing things and causing it to re-learn.

Renée Boudakian

AI-powered personalization is going to fundamentally change digital marketing and transform the customer journey experience.

The big opportunity lies in building AI-powered dynamic, hyper-personalized systems that:

• Adapt messaging based on actual performance.
• Learn from real-time customer behavior.
• Optimize for individual preferences at scale.

How can businesses start preparing now?

1. Conduct an audit of your first-party data—understand what customer signals you’re capturing and where the gaps are. Focus on collecting quality behavioral signals and ensure your data is organized and accessible.
2. Perform an audit of your tech stack—most current marketing tools don’t talk to each other well enough to support real AI personalization. Now’s the time to fix those gaps and build connections between your platforms to prevent future headaches as AI capabilities expand.

The companies that win won’t be the ones with the biggest AI budgets—they’ll be the ones who build smart, scalable systems while staying focused on actual customer value.

2. If You Had to Pick One Growth Strategy to Double Down on in 2025, What Would It Be and Why?

Lauren Petrullo

Long-form video content. People will consume before they convert. With long-form content, they’re getting to know you before they even talk to you, putting you in a place where calls are with pre-sold prospects. Also, as AI evolves, video still has a year or so before it’s as competitive as blogs. Content written with AI has exploded over the last 3 years, making it more competitive than before as the barrier to entry and opportunity to compete is at its lowest. With long-form videos, you can then bring in the multi-lingual aspect and compete in a blue ocean while your competitors are struggling in crowded waters.

Monique Morrison

We’re doubling down on our loyalty systems and predictive AI strategies for our retail and eCommerce clients. For service-based businesses, back-end AI systems that automate clerical work and time-consuming tasks are essential, especially for those tasks that are not done efficiently but are necessary for the sales process. We’re implementing systems from Buy Back Your Time that allow our clients to focus on revenue-generating tasks rather than being bogged down by low-value but necessary operations.

Amara Omoregie

Organic. Period.
On a few different levels:

• SEO → GEO: Creating content strategies to not only appear in organic search but to have responses shared from your brand and cited in generative/AI search experiences (e.g., Search GPT, Perplexity).
• Social SEO: Positioning your social content for discoverability on the platforms and in organic search when possible, while building backlinks and shares to boost your brand.
• Forums and Communities: Reddit and Quora are dominating search. People want help, and like-minded people want to discover new things. These areas are ripe for innovation.

I’d triple down in these areas. If you do, you’ll build a moat around your business.

Dave Albano

Robotic Process Automation—it’s going to transform businesses. When you can build automated “bots” that have agency to replace humans and hours and hours… even DAYS of research, repetitive tasks, content production & distribution, voice call handling—you name it—your competitors will leave you in the dust if you don’t jump on board.

Scott Cunningham

• Live events: These have been our highest ROI activity for filling sales calendars and bringing in deals.
• Low-ticket community: We are doubling down on our low-ticket community and using webinars to fill it. Following our insights into how to navigate the trust economy, we’ve also learned that webinars are a great way to fill low-ticket communities because people first get to spend time with you on the webinar before committing to your low-ticket community.
• The Trust Tri-Fecta: Webinar or event → Low-ticket community → High-ticket community.

Renée Boudakian

Double down on building automated marketing and sales systems. Map and automate your customer journey, from first touch to repeat buyer. This creates predictable revenue that scales without draining your team’s bandwidth.

In 2025, your most valuable asset won’t be your content or products—it will be your automated acquisition system that converts while you sleep.

3. How Do You See Customer Behavior Evolving in 2025, and What Steps Should Businesses Take Now to Meet Those Changing Expectations?

Lauren Petrullo

Customers want to know more than ever and get frustrated if you miss out on sharing critical answers they need. You NEED better conversation starters and an outlet for the person to ask their questions rather than assuming you’ve provided the answers they need. If you’re letting customers struggle to find answers, you’ll lose them as customers.

Set up phone numbers and chatbots to answer questions WHEN they have them. STOP ASSUMING. People crave connection, and with “Prime’s same-day delivery” mentality, every minute a customer waits for a critical answer drastically affects your conversion rate.

Monique Morrison

AI really took off in 2024, and many have adopted chatbots and other AI communication tools. In 2025, I believe customers will become more aware of AI interactions and gravitate toward companies that can provide truly human or human-like experiences.

This will be a critical time for companies to balance the power of AI with the expectation for authentic human interactions.

Amara Omoregie

Customers are sick of funnels. They hate being forced to get on a rollercoaster and not being able to get off until the ride is done.

Meaning, they want to learn about what is out there without having to talk to a sales rep, download an ebook, or watch an hour-long webinar. They want to be empowered to make their own decisions. Whoever gives their customer the most agency to make decisions will win.

Dave Albano

BECAUSE of the rise of AI, trust is going to be at an all-time LOW and inauthenticity will be at an all-time HIGH. Businesses will need to go ALL-IN in cultivating authentic, transparent relationships with their prospects and customers and provide even more value by giving more in delivery than they receive in return financially.

Scott Cunningham

I believe that 2024 was the year of the trust recession, and I expect this behavior to continue in 2025. I think we need to show more empathy in our marketing towards our customers and their lack of trust, rather than ignore it.

I also think we need to work harder, and listen better, to earn that trust.

Renée Boudakian

The market is shifting from “wait and see” to “show me now”—businesses need to adapt their delivery speed and accessibility accordingly.

• Fast Wins Beat Big Promises: 2025’s customers are done with “it takes time” excuses. They’ll pick the company that delivers a 20% improvement now over promises of 100% in six months. If you’re a marketing agency, start by fixing one leaky funnel stage this week. Small, concrete victories build more trust than grand transformations.
• Break Your Solution Into “Now, Next, Later”: Give them something they can implement today (template), something for this week (quick process fix), and then your bigger transformation. When they see results from the quick wins, they’ll trust you with the longer journey.

4: What are the most effective ways to build trust with cold audiences in a crowded digital landscape?

Lauren Petrullo

The best way to build trust with cold audiences is through authenticity and upfront value. SHOW me. PROVE your deserved attention. Gen Alpha grew up on YouTube subscriptions, and they’ll be incredibly powerful purchasers in the coming years, with many already self-made millionaires. Gen Z grew up with influencers and #ad controversies—no one’s getting fooled. If you’re providing value in a gated capacity or pretending it’s valuable but really just advertising, they’ll know. So lead with authenticity. No one is perfect, especially not your customers. Be raw, vulnerable, and valuable. Don’t just talk about it; show how you walk it, and you’ll gain attention. By providing actionable ideas, you’ll command loyalty.

Monique Morrison

Getting out and being in front of cold audiences is crucial. Showing you’re a real person and listening to followers creates immediate trust with new audiences encountering your brand.
One tactic that has worked well is running contests for email subscribers, with bonus entries for commenting on an Instagram reel with a question. We then reply to those questions with another reel, which has boosted organic reach, engagement, and comments outside of contestants. When people see that you’re listening and responding, they’re more likely to engage. This has been a winning tactic this year.

Amara Omoregie

Shift their state of awareness almost immediately. And I don’t mean bragging about your company/brand. I mean, if they are unaware, make them problem-aware. Problem to solution. Solution to product. Product to brand/most.
Why?
If you can solve an unsolvable problem.
If you can treat a group of customers better.
If you can end people’s suffering.
If you can make people aware of solutions that didn’t exist.
If you can change the status quo.
You’ll get the right kind of attention, from the right people, at the right time, and they’ll trust you.

Dave Albano

Strip away big “productionalized” content pieces, especially in video, and shoot your reels, stories, video ads, etc., in your day-to-day element (e.g., walking down your neighborhood street) on your phone. While technology has evolved, what has NOT is PEOPLE… we still connect best through face-to-face eye contact, and the best way to do that in digital is through close-up videos in selfie view.

Scott Cunningham

We’ve been running ads to a webinar, where we offer a free $1500 gift to those who attend. Then at the end of the webinar, we give everyone a $1500 ticket to a three-day live virtual bootcamp, where all they need to get the ticket is join our $39/month community. This has been working very well for us.

Renée Boudakian

Demonstrate proof. Feature concrete results, verifiable case studies, and authentic customer stories—let real outcomes speak for themselves.

5: Many business owners feel their growth plateaus because they’re constantly in ‘reactive’ mode. How can they step back and create a scalable system that can handle growth without constant intervention?

Lauren Petrullo

Most of the time, business owners need to fire themselves from the operation side. HIRE someone who has done it not once, but at least twice before.

Often, it’s ego stopping you from reaching your potential. You assume because you got your business to where it is today that you’re the solution to get it to where it’s going tomorrow. That’s absurd.

If you’re afraid to invest in quality talent, then you don’t truly believe in your growth. Most people aren’t great at being entrepreneurs and business owners—it’s like 1% of the 1% that are successful.

There are MANY who could be intrapreneurs or strong supporting roles to get you out of reactive mode and back into your zone of genius.

Monique Morrison

In addition to what’s taught in ELITE and Scalable, most business owners would benefit from a strong executive admin to manage their time.

Also, AI and automation can handle many tasks that often distract from revenue-generating work.

The reactive mode often comes from not having time for high-value tasks due to a lack of systems to handle lower-value ones. This imbalance leads to a pattern of either a great marketing month or a great fulfillment month but rarely a balanced approach to both.

Amara Omoregie

Business owners need to quit collecting shiny objects and piecing together makeshift solutions. Your tech stack isn’t meant to be a bird’s nest of mismatched tools and trendy platforms.

Think about a lemonade stand. The fundamentals are dead simple: Go where your customers are. Put up a sign. Stock your product. Open for business. This is all foundational.

From there, you test everything. Your pricing. Your location. Your recipe. You watch the data – which spots bring the most traffic, what times drive the most sales. Then you adapt and improve.

Digital marketing has made it dangerously easy to skip the fundamentals. To shoot from the hip without a plan. That advantage becomes your burden when your systems turn into a tangled mess.

RevOps (revenue operations) brings back that simple lemonade stand clarity to your digital operations. One integrated system. Every component working together. Clear metrics. Real feedback. Continuous improvement.

Don’t be afraid to make educated guesses about your future. Just make sure you’re testing against a plan and using that data to get better. That’s how you build a resilient, scalable business instead of another bird’s nest.

Stop chasing trends. Start building systems that solve for your customer. RevOS keeps it simple, measurable, and scalable.

Dave Albano

Well Duh… that cues up ELITE and the Growth OS nicely now doesn’t it ;).

I’ll bite. Join a program with trusted advisors and experts that have already done what you’re trying to do, and implement the proven frameworks & systems they provide to scale predictably.

Scott Cunningham

You need a KPI tracking tool for every stage of the customer journey, and you need to actually use it.

Our team has been using DM’s Growth Scorecard for years, and it is our holy bible of accountability. It can be overwhelming/intimidating thinking we need to be insanely proactive at all times.

Our scorecard allows us to move small things forward bit by bit that creates a big impact. (AND, there was a period where we stopped using it, and things fell off. So I think we need to prioritize the basics).

Renée Boudakian

• Document & Systematize Core Operations: Map and create clear workflows for the critical 20% of tasks driving 80% of results.
• Automate → Delegate → Eliminate: Start by automating repetitive tasks, then delegate remaining processes to capable team members, and ruthlessly eliminate activities that don’t drive growth.

6: How can businesses leverage AI and automation to scale their efforts while maintaining a personal connection with customers?

Lauren Petrullo

My favorite way of leveraging AI right now is through personalized AI chatbots, where the chatbots even call prospects.

Start personal conversations with leads to discover their true questions rather than guessing what they’re looking for.

With AI and personalized connections, you position yourself to care about your customers as if they’re in a 1:1 conversation with you—at scale.

Monique Morrison

It’s essential to train any AI interacting with customers to be conversational and engaging, making it as human as possible.

There are many back-end tasks AI can manage that usually consume time. When those are automated, it frees up space for more one-on-one conversations and personal connections.

We’ve used AI to analyze customer actions and purchases, allowing us to use predictive marketing. For example, integrating our Shopify database with Airtable lets the AI analyze the data, which we then use to guide our communications with customers.

Amara Omoregie

Automate what works. Set that baseline, and make sure that AI can produce the same quality or better when it comes to its outputs.

Never settle with AI. It has the capabilities to take the best of what we do and make it even better if we provide enough context.

Dave Albano

Do the “Handoff”… Use AI & Automation to INITIATE conversations in “triage” sessions to find out what they really need, then pass prospects/leads/customers off to a real person via calendar scheduling, direct phone transfers, etc.

Scott Cunningham

Never ask AI to do all the heavy lifting.

Feed it your own frameworks, processes, and case studies so it’s not telling stories that anyone can tell. It needs to tell stories unique to you.

Also challenge AI responses, or give it options to vote on, and get it to explain why it chose what it chose.

Renée Boudakian

• Automate the Routine, Personalize the Meaningful: Use AI for repetitive tasks (scheduling, basic support, data entry) but keep high-value touchpoints human (strategy calls, problem resolution, relationship building). This lets your team focus on conversations that matter.
• Create Smart, Adaptive Workflows: Build systems that recognize customer patterns and trigger appropriate human intervention. For example: Have AI handle initial support inquiries, but flag emotional or complex issues that require human attention.

7: What’s the best approach for creating content that resonates with audiences in 2025? How should brands be adapting their content strategies now?

Lauren Petrullo

When creating content in 2025, start by crawling into your ad comments, emails, and customer service FAQs.

Begin by creating content to answer questions they’re already asking.

Yes, you can focus on SEO, but if you want to resonate, don’t focus solely on the algorithm—focus on quality.

Answer your current customers’ questions. They’ll share your content.

Decentralization of SEO is coming, and the focus needs to be on directly answering, quickly, and with quality to win the content game in 2025.

Monique Morrison

See my answer to question four.

In addition to creating short-form content based on audience questions, we also turn those questions into longer-form content and email content.

Open rates have been strong for emails where the subject line hints at solving a customer’s problem directly.

Amara Omoregie

Helpful.

Creating content to rank is so 2010.

Create content that people will come back to over and over for reference.

Writers need to learn how to write again.

Do actual research—not just SEO research, but topical research. We need topical authority and information.

SMEs need their brains picked clean of the good stuff.

Google is getting sick of crawling hundreds of variations of the same exact content, so pretty soon, pages are going to get deindexed for not being helpful.

The more web pages there are on the internet, the more it affects our carbon footprint, so it’s up to us as marketers to stop the proliferation of low-value content.

Dave Albano

Trends and market tastes will always evolve.

It’s your job as the content creator to have your finger on the pulse of what’s trending, what people are asking, on what they’re searching, on what their wants/needs/fears/aspirations are.

Turn to AI for research (ChatGPT can search the web now) and the age-old favorite: AnswerThePublic.

Then where possible (platform-dependent) serve up your content dynamically to target your various avatars and audiences by segment.

Scott Cunningham

In our eCommerce world, I’ve been teaching brands to write long-form origin story ads that have been working better than anything else lately.

Show that you are the biggest nerd in your category, and people will look at you as the expert you are.

Renée Boudakian

Share Real Stories.

“I was drowning in client emails last year” creates more intrigue and connection than “Here’s how to manage your inbox.”

When you share your honest struggles and unexpected wins, people see themselves in your story instead of seeing another expert talking down to them.

8: What are the most effective ways to increase customer retention and loyalty in 2025, especially as competition intensifies?

Lauren Petrullo

Personalized interactions while leveraging AI.

You need more touchpoints and effective communication based on where they are in their buyer’s journey with you, addressing their needs—not where you are in relation to them paying you.

Monique Morrison

One big shift in 2024 has been automatically enrolling customers in loyalty programs instead of making it an optional step.

We’re also enhancing our indoctrination series to offer additional bonuses and free gifts with each new purchase.

The welcome email typically has the highest open rates, as customers are most excited then, so we leverage this moment.

Part of our approach includes a survey to identify the customer’s pain points, which AI analyzes for product fit and to create customized email content that addresses their biggest concerns.

We use two separate processes for leads and customers.

Amara Omoregie

Over-serve your customers.

Over-educate them.

Have them be a part of your journey.

Give them access to new products without having to pay (e.g., samples, GWPs).

Recognize your VIPs with great perks that have mutual benefit.

Right your wrongs, especially in public.

Be honest.

Share your roadmap for improvement.

Celebrate the wins of your customers.

Empathize—like Chewy when subscriptions end when a pet crosses the rainbow bridge. They send flowers and a card, and they donate the last bag of food to the local shelter.

Dave Albano

Same as #3.

Further, if you look at THE best companies in the world with the best retention (Netflix, Amazon Prime, Spotify, Apple Music, HBO Max, Disney+, etc.), they target their pricing by being 1% of the average Social Security check in the U.S., which is $1787 as of Oct 2024 (Source).

1% of that is $17.87, or that $15-$20 range such that ANYONE can afford them.

Scott Cunningham

Keep adding more value when customers are up for renewal.

We do it in our coaching program, offering renewal bonuses.

Just this year we offered our mastermind members new quarterly review meetings to keep them on track with big goals.

This is something we constantly brainstorm as a team to ensure we keep leveling up the customers’ experiences.

The same goes for eCommerce.

Renée Boudakian

Make Customer Problems Your North Star.

Every dollar you’ll make in 2025 is hiding in a customer problem you haven’t fully solved yet.

The best product roadmap is your customer’s list of frustrations.

When you become obsessed with their challenges, customer retention & loyalty is a byproduct.

Design Your Offer Ladder Around “New Levels, New Devils.”

Success creates new challenges.

Your offer stack should solve each new problem that emerges from conquering the last.

When you guide customers through their entire journey, solving each evolution of their problems, they never need to look elsewhere.

The key to retention is being their trusted solution provider at every level.

9: With so many marketing tools and tactics out there, how do you prioritize which strategies to implement? How can business owners avoid ‘shiny object syndrome’ and focus on what truly moves the needle?

Lauren Petrullo

I prioritize what can work with my existing systems and tools first.

Learning a new product or tool is exhausting.

I need it to yield atypical returns with minimal additional effort.

To avoid shiny objects, ask yourself: if you adopt this new tool or tactic, are you okay with zero returns for the next 6 months?

If yes, because the return in 6 months is worth the investment, go for it!

Otherwise, focus on optimizing existing resources and avoid adopting new ones.

Monique Morrison

The growth lever canvas is key here.

Having someone empowered to say “no” when new, shiny tools and programs could derail progress is also essential.

We use the OKR (Objectives and Key Results) method, which, combined with the growth lever canvas, keeps us focused on what truly matters.

Amara Omoregie

If it doesn’t align with a growth initiative already in play or improve the customer experience, put it on the back burner for another time.

When a business has its customer acquisition engine dialed in and is hitting targets consistently, then experiment.

Not when the stakes are high and there isn’t much room for error.

Commit to being methodical and disciplined until you have the runway to be experimental with shiny objects.

Most shiny objects are just that—and not worth anything.

Digital snake oil and hype.

Dave Albano

You must have the correct STRATEGY first, and plug in the tactics INTO the strategy, not the other way around.

See #5

Scott Cunningham

Never scrap something completely if it’s working.

I think it’s ok to allocate 5-10% of your resources/focus testing new experiments to see if you could do better.

But keep most of your focus on the things that are producing.

For example, before pivoting ad budget from our VSL funnel to our low-ticket community funnel, we allocated a small fraction of our total spend to see if we could fill the community, and also to see if we could ascend the community to our core offer.

It turns out we could, so we allocated more spend to the low-ticket community funnel.

The takeaway is, don’t tackle too many ideas at once where you are spread thin on focus.

Choose one thing to test against your main thing.

Get proof of concept.

Then pivot some focus to the new thing that’s working.

Renée Boudakian

Build a Customer Journey Scorecard.

Use a simple traffic light system (red/yellow/green) to visualize each stage of your journey.

If lead generation is red but your sales conversion rate is green, you don’t need another sales tool—you need better lead generation.

Focus resources where the actual bottlenecks are.

Double Down on What’s Already Working.

Before chasing new tactics, look at your current wins.

If LinkedIn is driving real sales conversations, invest more there before testing TikTok.

Scale what works before exploring what’s new.

The key is letting your scorecard guide your priorities—turn reds to yellows, yellows to greens, one stage at a time.

Closing Thoughts: Strategy Over Tactics for 2025

If there’s one lesson to take away from our Elite coaches, it’s this: strategy always trumps tactics. While shiny new tools and tactics can grab attention, they won’t deliver sustainable growth without a solid foundation. The businesses that succeed in 2025 will be the ones that focus on their customers, leverage personalization and AI strategically, and implement systems that scale.

The insights from our Elite coaches aren’t just theories—they’re real-world strategies proven to drive results. And that’s what sets the Elite Marketing Program apart. We’re here to guide you, to help you focus on what matters, and to build a marketing engine that drives growth predictably.

Don’t just adapt to 2025. Lead the way.

Join the Elite Marketing Program today and start building your strategy for sustainable growth.

Click here to learn more and apply.

The post The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches appeared first on DigitalMarketer.

Ever wonder what the most successful agencies did differently than everyone else?

Was it luck, skill, hard work, the industry they chose, or something else?

Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business.

From this, I’ve seen consistent patterns & traits in the ones who grow effortlessly…

Versus the ones who stay stuck for years – no matter how hard they work.

One key difference in approach stuck out to me.

I’ll illustrate what this one difference was with a story.

Once upon a time…

Two marketers graduated from business school with big plans to start their own agency. 

Ready to conquer the world, they started cold calling, cold emailing, and doing everything under the sun to get clients.

And although they had the SAME levels of work ethic and talent…

One of them now has an 8-figure agency.

The other one of them is still freelancing odd jobs, barely making ends meet.

What did the successful one do differently?

He took a big risk and started turning down clients and projects.

Instead of offering everything to everyone, like most agency owners…

And being a jack of all trades but a master of none…

He decided only to serve Plumbers and be the best dang’ plumbing marketer on the planet.

With a goal to make their pipeline fuller than a broken toilet pipe.

He mastered the art of niching down and realized it would be easier to be the biggest fish in a small pond.

And you should too – and in this article, you’ll learn exactly how to define your own niche.

Now it may seem scary to turn down clients…and it may feel like you’re limiting yourself by focusing on only one client-type.

But it’s exactly the opposite. You’re actually limiting yourself by being everything for everybody.

Niching Down Can Help 2x-3x Your Revenues

One of my clients Lauren ran a digital agency offering everything under the sun.

Social media, paid ads, web dev, SEO, and she offered it to clients from many different industries.

Because of this, her agency stayed stuck at $25,000 a month and she couldn’t break through.

On top of that, she and her team worked so much harder than they had to and operations were messy.

Every client needed different things, required customization, and nothing was standardized.

We sat together to audit all her past clients, and we found that Medical practices were her best clients.

They were easy to sell, stayed the longest, and gave her the least amount of headaches and complaints.

So, she changed her entire business model to ONLY service this industry.

Then, she developed a standardized offer for that industry, rather than customizing everything.

One offer, to one target market. Afterwards, she started cold emailing businesses in her niche with her new offer.

The Results?

 She 2X’d her revenues and grew to $52,000 in monthly revenue in not even four months time.

All from making one simple shift. One decision that can make everything easier, and you can do the same.

See, most agency owners and marketers start out with one or two clients, and then they get referred new clients from various industries.

Before they know it, they’re marketing everything for everyone and have NO idea who their ideal client is.

The Problem with Running a Business This Way Is That It Becomes Impossible to Scale.

Every single new client requires a ton of research, thought, and brainpower.

Because each new client has different needs, it leads to having no standardized processes and systems.

Which keeps the founder stuck in the business and unable to hire a team.

The other problem that arises is acquisition.

There are hundreds of thousands of agencies on the planet, and it’s really hard to stand out.

UNLESS you specialize.

When you specialize in a niche – let’s say, SEO for plumbers…

Then you aren’t competing with every other agency on the planet. You don’t look and sound just like them anymore.

Now, you’ve created your own tiny pond in which you can be a big fish.

There are way fewer agencies that specialize in plumbers or SEO, let alone both. So, you’ve eliminated the competition with one decision.

If a plumber was looking at two agencies – one that was a general digital agency and one that specializes in helping plumbers…

They almost always choose the agency that specializes in their industry and has testimonials from people just like them.

Not to mention, it’s easier to market when you have a clear niche in mind.

You know who you’re writing your content for…

You know who to send emails and social media DMs too…

You know exactly who to target in your ads….

You know what podcasts you should get booked on

And so on and so on.

Plus, you can charge whatever prices you want. Because you aren’t compared to the hundreds of thousands of agencies out there – you have a unique offer now.

Committing to one niche makes marketing easier, it makes selling easier, and it makes scaling easier.

You only have to be good at doing 1 thing for 1 person, and you can build systems and processes around it. This way, you can hire a team to take it over and be able to work less.

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Now how do you do it? What if you don’t know who your ideal client is?

Step 1: Audit Your Current + Past Client List.

Write down every single client you’ve ever served, and group them by niche. Industry, location, size and so on.

Once you group them together, one niche might stick out for you already as your favorite type of client.

If it doesn’t, use my 7-Point checklist and rank each niche on a 1-5 scale.

These 7 criteria points are what makes a great niche.

#1 – Total Addressable Market:

How many businesses are in this market? Is it large enough to support your bigger goals? Is the market shrinking or growing? Make sure the niche is big enough for you and that it’s not declining.

#2 – Purchasing Power

Is this market (or at least a segment of it) able to afford what you want to charge?

Think back to if you’ve received a lot of pricing objections when you’ve sold to these people in the past.

#3 – Lifetime Value

How long did these clients stay? Were they one-and-done projects or did they stay with me for eternity?

The bigger the life-time value, the more money and time you can spend to acquire a client.

If the niche typically churns in a few months or only works with you for quick, one-off projects…

Then you’ll have to spend so much energy on sales and marketing to keep the business alive.

#4 – Strong Need & Pain

Does this market have an important problem to solve, one that they have to fix? Or, is what you sell just a “nice to have”?

If the latter, it’s going to be very hard to get clients.

If they can’t live without your solution, then getting clients will be a breeze.

#5 – Desire to Solve that Pain

It’s one thing for a market to have a problem, but they must also have a desire to solve that problem.

Even if they have the need that you fulfill, that’s not enough – they also have to care about fulfilling that need.

#6 – Easy to Reach

Is the market fairly easy to find online? Can you reach them via most advertising platforms and social channels? Are their groups and communities online?

If you’re targeting businesses that are hard to reach online, you’re creating one extra barrier to your success.

Step 2: Choose 1 Niche After Ranking Each of Your Past Clients.

Tally up all the rankings and pick the 1 with the highest score.

Don’t worry about making the wrong decision.

Consider this an experiment.

You aren’t married to your new niche, you can always change back in a few months if it doesn’t work out.

Step 3: Create a Pre-Packaged Offer for Your New Niche

The whole point of niching down is to create more focus and simplicity in your business

Part of this is about WHO you sell, part of this is about WHAT you sell them.

Start out by choosing 1 problem to solve for them, and 1 solution to that problem.

List out what the deliverables will be and what you want to charge.

Keep it simple! You can build upon this later.

Step 4: Test the Waters and Go Land 5 New Clients.

Before you make any drastic changes to your business, such as letting go of clients, changing your branding and website…

Test the waters first, and verify if this new niche is the direction you want to go.

Go land another 5 clients or so, and that’ll be enough to identify if these are really our ideal clients or not.

You might think they are at first but you’ll know for sure once you serve more of them.

Wrapping Up…

You know now the problems of being a jack-of-all-trades with no clear focus.

Every new client is a ton of work and requires customization…

And getting new clients is difficult because there’s nothing that stands out about your agency. You’ll look and sound like everyone else.

This means when you do niche down, and sell 1 offer to 1 target market…

Your workload will decrease. Each new client will be easier to serve than the previous one.

You’ll become world-class at helping your clients from all the focused repetition

You’ll quickly develop a reputation and become a big fish in a small pond.

In every way, it’ll become easier to grow, scale, attract, and retain clients.

Plus, you’ll have more fun and the business will be simpler & easier to run.

And with this knowledge…

You’ve learned the 5 simple steps to niching down.

So…

Time to get to work!

Put this into practice and watch it transform your business.

The post Profit More, Work Less: 4 Steps to Niching Down For Your Agency appeared first on DigitalMarketer.

Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right?

But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as a successful marketer, you’re going to have to show that marketing is driving sales.

Now, the challenge is that in today’s commoditized world, sales teams often struggle to stand out from the crowd. As a result, closed won rates plummet, and organizations find it challenging to demonstrate to prospects how their total value proposition is the clear winner against all of the other competitors.

To make matters worse, many organizations rely on “super hero” sales people or even the founder to close deals. This approach is not sustainable or scalable. You can’t build a successful sales team if you’re constantly relying on a select few individuals to bring in all of the business.

The solution to this problem is a sales process that follows a standardized approach while also creating clear differentiation with prospects at the same time. By implementing a systematic sales process, you can scale your sales efforts beyond just the founders and “super heroes.” This will lead to higher closed won rates and higher gross profit margins, as you’ll be able to win at premium prices.

The benefits of a systematic sales process are clear. You’ll be able to scale the process beyond founders and “super heroes,” achieve higher closed won rates, and enjoy higher gross profit margins as you’re now able to win at premium prices.

When I implemented a systematic sales process in my former agency, I was able to consistently have 60-70% closed won rates, even when I had zero involvement in deals. This is the power of a well-designed sales process. In fact, I standardized this process and called it the Systematic Sales Process.

So, what does a Systematic Sales Process look like? Here are the five stages:

Stage 1: Evaluation

In this stage, you’ll have a 30-45 minute call with your prospect. The goal of this call is to point your prospect in the right direction—it’s not to “make a sale.” The reason we want to take this approach is that many prospects are likely not a good fit for your firm, so let’s not assume that every first call is an “opportunity.” That’s why we call this call the “Evaluation”—you want to evaluate whether or not you can help your prospect, whether or not they align with your requirements, and whether or not they are ready to move forward. We call this “two-way qualification.”

It’s not uncommon to reach the middle-to-end of the call and determine that your prospect, in fact, needs someone or something else other than you!

IMPORTANT: You should NOT move anyone beyond this point unless you have full alignment.

Do this stage right and you will ensure that your pipeline is real.

Stage 2: Discovery

After you have alignment with your prospect from the Evaluation call, you’ll engage them and their team in a 60-120 minute Discovery meeting.

The key in this meeting is to have a strong business conversation and less of a tactical conversation related to what you do. You’re looking to create paradigm shifts with key stakeholders on your prospect’s side. You want them to leave the meeting thinking about their problem in a completely different way and with a sense of excitement about the potential of moving from where they are now to where they want to be.

IMPORTANT: You want to ensure critical stakeholders are present for this meeting, as they’ve agreed-to in the Evaluation call (this is non-negotiable), to whatever degree you require for your process.

Do this stage right and you will sub-consciously win the business.

Stage 3: Plan

In this stage, you’ll collaborate with your main point of contact to develop your plan. That said, be a leader and show them what needs to be done to achieve their desired outcome, then discuss how you can divide and conquer together. Don’t treat this as a “pick from a menu” excercise.

This collaborative approach to developing your plan helps your main point of contact see your plan as their plan, too. This increases the odds that they will be a champion for you.

IMPORTANT: During these dicsussions, be sure to have them help you avoid “land mines”—things that could lose the business for you.

Do this stage right and you will eliminate surprises at the next stage (Presentation).

Stage 4: Presentation

You’re now ready to present and officially win the business during a 60-90 minute meeting. That siad, do not call your plan a “Proposal”! Instead, give it a specific title that speaks to their goals (e.g. “How ACME Corp Can Drive 17% More Revenue Through Conversion Rate Optimization”).

Your presentation should tell a “story” that includes:

• Their Vision
• Their Goals & Objectives
• Their Challenges
• How to Win (Strategy)
• Highlights (Tactics)
• Required Commitments (Their time, money, and resources to make this plan a success)
• Expected Results (ROI!)
• Why Your Firm

After you present, answer any questions they have and when their questions are done, ASK FOR THE SALE.

IMPORTANT: You want to ensure critical stakeholders are present for this meeting, as they’ve agreed-to in the Evaluation call (this is non-negotiable), to whatever degree you require for your process.

Do this stage right and you will differentiate your firm.

Stage 5: Negotiation

Finally, you’re ready to provde the contract and negotiate, but don’t give this until they’ve given you the “verbal” that you have won the business. The reason you do this is to make sure that you’ve wont the business based on the material things before the prospect starts nit-picking your contract scope. That said, be clear about what you will do and what you won’t do.

Additionally, your standard terms and conditions will accompnay the scope. You want to know up-front the terms and conditions you will bend on and the ones you won’t bend on.  You don’t want to make a decision about an important term and/or condition during the emotion of trying to ink a deal. Knowing up-front your points of negotiation will help you make logical decisions in the heat of the moment.

Do this stage right and you will set up your team for success.If you’d like to learn more about how to grow your firm using a Systematic Sales Process, register for Frank’s free Systematic Sales Process training today!

The post How Standardizing Your Sales Process Boosts Overall Conversion appeared first on DigitalMarketer.

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out…

Every Facebook Advertiser Struggles with Metrics

You are not the only one who is lost in the maze of Facebook ad metrics. Every day, my team at MeasurementMarketing.io answers dozens of questions from business owners and agencies about this topic.

• I read somewhere that metric X is important but is that true?
• Why would I even track metric Y?
• Can I really ignore metric Z? 

These kinds of questions are important, but they are often asked at the wrong moment. 

The key to understanding which Facebook Ad metrics matter the most to you, is to see them as possible answers to questions you have about Facebook campaigns.

Let’s dive in…

Are my Facebook Campaigns Profitable?

Paid ads are like an investment. You pour money into ads and hope that you will get more money back. 

But like any other investment, there is a difference between hope and reality. 

One metric in Facebook Ads Manager will partially answer whether your ads are performing as you had hoped.

Return On Ad Spend (ROAS)

This metric tells you how much money you get back from every dollar you spent on Facebook ads. 

It is calculated with the following formula:

Revenue / Ad spend

For example: (your revenue) $1,000 / $500 (spent on ads) = ROAS 2

That means that for every dollar you spent on Facebook ads, the platform  generated $2 revenue. 

All that sounds great, but keep the following in mind:

• Revenue and profit are different things. So, you will have to do your own calculations to find out if your Facebook ads are actually making profit for you.
• To calculate the real Return On Investment (ROI) of Facebook paid campaigns, you need to include costs for setting up and managing your ads. 
• This metric is especially useful to ecommerce stores because they sell directly and know for which price. For service providers, ROAS is harder to calculate because it is hard to assign a price for someone who, for example, signs up to a newsletter. 
• Facebook knows a lot about you, but you need to assign values to conversions. I cover that a bit further below. 

How Much do My Facebook Ads Cost?

Running ads costs money. To keep track of how much, you can use over 60 Facebook Ad metrics. Here are some interesting ones that can give you valuable insights.

Amount Spent

This metric tells you how much money you have already spent on a Facebook ad or campaign. 

Although you can set daily budgets to keep your budget under control, it is absolutely worth checking this metric regularly. If the amount is low, for example, that can mean nobody is seeing or clicking on your ads. 

Cost Per Mille (CPM)

This metric answers the question how much it costs to show your ad 1,000 times. If you run awareness campaigns, it is useful for two reasons:

• CPM is a metric that is used by other ad platforms or websites that sell advertising space. It makes it easy to compare the price to advertise on different platforms. On the other hand, it doesn’t tell anything about how profitable the ads are. 
• The CPM also lets advertisers easily compare the cost of different campaigns on the same platform. If, for example, the CPM for one Facebook campaign is $10 and $5 for another, it is worth diving deeper to understand what causes this price difference. Is it because of the timing? The copy of the ad? The audience? The frequency? Etc.

Cost Per Impression

This metric tells you how much every impression of an ad on Facebook costs you. It is not a very important one from the digital marketer’s helicopter point of view. 

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But I included it anyway to illustrate that Facebook has metrics that can give answers to more complicated questions you didn’t come up with before. 

Prices per unit also put things in a different perspective. Knowing that every bite you take from, let’s say a Philly Cheesesteak (Can you tell I’m from Philly?!?), costs you 0.25 cents, may either spoil or add more taste to your meal. 

Cost Per Click (CPC)

Facebook has two metrics for clicks. CPC links are more important than CPC All, because it tells you how much a link to your landing page costs. A click that is, for example, included in CPC All is when someone clicks to see more of your ad copy. 

CPCs fluctuate and the price Facebook charges you depends on factors such as timing, audience size, the services or products you promote, and so on. 

Yet, the CPC is a powerful metric that is worth keeping your eyes on:

• It gives you a clear idea of how cheap or expensive clicks to your site or web shop are.If, for example, you pay $10 per click to sell a $3 product, it may be time to rethink your paid advertising strategy completely. 
• A high CPC may also be a sign that your landing page has an issue. I will get back to that further below. 
• CPC is also a useful metric to compare the performance of campaigns over time, or to find out which ads are repeatable or need optimization. 

Cost Per Action (CPA)

Ideally, people take action when they see your Facebook ad. That can, for instance, be a click to your landing page, watching a video, sharing your page, and so on. 

The CPA metric shows you how much these actions cost. It is also good to:

• Use the CPA as an internal benchmark. Simply put: if you can decrease it, you will get more at a lower cost. 
• Compare the CPAs of different actions. If you  take the bigger picture into account, it may turn out that you have been running ads to trigger people to take actions that don’t boost your business.

Cost Per Conversion

Another metric that is definitely worth your attention is the Cost Per Conversion. If you know, for example, that your paid ads cost you $5 for someone to add a product to the shopping cart, that will give you a good idea whether the campaign is profitable or requires fine-tuning.  

Do My Facebook Ads Actually Contribute to My Goals?

The best way to find out if your Facebook ads help you actually achieve your campaign goals is to look at conversion metrics. 

Conversions are important actions that people take, like adding a product to the basket, filling in a form, signing up for a trial account, and so on.

Conversion Rate

The conversion rate is the percentage of people who click on your ad and do what you want them to do. Let’s assume 100 people click on your product ad and 50 of them add the product to your cart, the conversion rate will be 50%.

That may sound exciting, but if none of them actually buys your product, the conversion rate for your sales goal will be 0%.

It is therefore important to think about your goals and conversions before you dive into metrics. 

How Much Value do My Facebook Ads Generate?

In Facebook Ads, you can assign a ton of conversion values for every goal you want to achieve.

Even if you don’t sell products or courses online, you may profit from assigning a value to conversions, like the Contact conversion value or Leads Conversion Value.

Total Conversion Value

The total conversion value is self-explanatory. But it can also be misleading. If you define, for example, a Content views conversion Value or App activations conversion value, you may get a total skewed version of what your conversions actually are worth. 

Is My Facebook Target Audience Even Interested in My Ads?

Although Facebook is a great advertising platform to reach your ideal audience, your ads may not be appealing to them. The following metrics can help you find that out quickly.

CTR (Click Through Rate)

The click through rate metrics is the calculated percentage of clicks compared to how many times your ad was displayed.

If, for example, your ad was shown 1,000 times and the link to your site was clicked 10 times, your CTR is 1%. 

The toughest part is to decide whether your CTR is good or bad. One way to know this is to run several ads simultaneously and see which one has the highest CTR. 

But this approach is risky too. A higher CTR may not result in higher conversions.

Relevance Score

Facebook assigns a relevance score between 1 and 10 to your ads. The higher the score, the more relevant the ad is for your audience, according to Facebook.

Ads can break or make your campaigns. A picture, the copy, but also how many times it is shown are all details that can make or break your campaign. The following metrics help you better understand how your ads are doing.

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Ad Frequency

This metric tells you how many times the ad has been displayed on average in the Facebook feed of your target audience. 

Mind that this metric can mean many different things depending on the type of campaign you are running.

• With brand awareness campaigns, you can show your ad more before people get tired of it.
• If you are running a lead gen campaign, people usually get annoyed when they see the same ad too many times in a short period of time. 

The list of metrics will help answer the important questions you, your business or customers have about paid marketing campaigns on Facebook

Alas, these metrics cannot give all the answers you need to run successful paid campaigns… 

The 4 Biggest Mistakes Facebook Advertisers can Make

The MeasurementMarketing.io team has taught and supported hundreds of businesses with measuring and optimizing their marketing campaigns for success. 

There are 4 mistakes that keep returning and I figured it’s worth dropping them here so you won’t need to make these mistakes yourself…

Mistake 1: Misunderstanding Metrics

Like any other industry, digital marketing is filled with jargon. It’s easy to misunderstand what something is and is not.

Metrics are often confused with: 

• Business goals 
• Key Performance Indicators (KPIs)
• Dimensions
• Segments

Metrics are just the numbers you add, subtract, multiply, and divide.

Dimensions, on the other hand, are how you sort those numbers.

For example, you might have a “Dimension” that is the Traffic Source and then the “Metric” might be the number of users from that traffic source.

Always remember though, you’ll always first start with a question in mind and then you jump into the data to find the answer (never the other way around!).

Mistake 2: Ignoring Data from Facebook 

Most businesses understand that data is important. But in two situations, it is tough to make data-driven decisions.

Analysis Paralysis

Facebook Ad Manager contains a lot of data, but that is often overwhelming. Not all businesses have the know-how or resources to even look at numbers, charts, graphs and therefore simply ignore them.

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Focus on just ONE THING at a time.  I like to take the advice I learned from my buddy Jeff Sauer at DataDrivenU.com…

“Assign one KPI per team member.”

This keeps it really simple.  If it’s just you, focus on the ONE metric that needs the most improvement.  As your team grows, you can expand your focus (because you’ll have more people to help!).

No Access to Real-Time Data 

This happens, for example, when an external party is running ads and reports monthly. By the time decision makers know what’s going on, the monthly Facebook marketing budget is already gone. 

Businesses that ignore, or don’t have access to Facebook data, lose a lot more than money.

The target audience may, for example, have seen a Facebook ad too many times. It will be an expensive challenge to turn that around.

Mistake 3: Focus on the Wrong or too Many Metrics

Facebook, and other ad platforms, make it very easy to set up your first campaign. They promise you will get results without having to lift a finger. 

And then reality kicks in. 

At one point, you need to understand the true value of data. 

But as I said in the beginning of this article, it can feel overwhelming, confusing or for some, not enough. 

The opposite reaction of analysis paralysis is wanting to have even more data to make complete data-driven decisions. 

Facebook Ads has a ton of them available, like 

• Photo views
• Unique achievements unlocked
• Unique ratings submitted
• Cost per unique level completed
• Etc. 

The question is…

Do you really need all that data to drive your business forward?

In other words, ask yourself, “Is this useful?”

This brings us to the last mistake (which actually might sound contradictory)…

Mistake 4: Ignoring Data from Other Sources

Customers start their journey after they have clicked on your Facebook ad. But as you know, a lot can go wrong when the user lands on a site or web shop.

Think, for example, of:

• The contact form may not be working. 
• The site might not be optimized for a specific device.
• The conversion tracking may not be set up correctly.
• The landing page may not be aligned with the message of the ad.
• Your actual revenue may differ from what Facebook or other platforms, like Google Analytics 4, shows. 

I am not claiming that Facebook Ad metrics are worthless, but you need to pick them carefully. 

Sometimes the best “source of truth” will definitely be Facebook Ads.  But sometimes (often!) it won’t be the best source for the answers you’re looking for.

To measure your actual revenue, for example, it is wiser to rely on data from your cart, or (even better!) your merchant processor (platforms, like PayPal, Stripe, Authorize.net, etc.).

Conclusion: 

Facebook Ad metrics are very powerful to 

• Measure the performance of your campaigns
• Get insights on how to improve your campaigns
• Control your paid ads budget on the biggest social media platform
• Reach the right audience with the right message at the right moment
• Achieve your business goals

But Facebook Ad metrics reveal only one part of the complicated customer journey. 

If you want to stay ahead of your competitors, as a business or marketing agency, then make sure you:

• Track only the most valuable Facebook Ad metrics
• Include metrics from other platforms and tools to make profound decisions
• Give your team access to the data they need to do their job
• Present everything in a shared dashboard that’s explains itself

This is the secret sauce of businesses that thrive in the complicated digital marketing landscape. 

I hope this information will help you become a better Facebook marketer or give your business a better understanding of Facebook Ad metrics and how they fit in the bigger picture of digital marketing.

The post 12 Facebook Ad Metrics Worth Your Attention appeared first on DigitalMarketer.

Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time.

However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change.

In this guide, we’ll explore three laws that have proven to be the cornerstones of successful marketing. These are practical, tried-and-tested approaches that have empowered businesses to overcome challenges and flourish, regardless of external conditions. By mastering these principles, businesses can turn adversities into opportunities, ensuring growth and resilience in any market landscape. Let’s uncover these essential laws that pave the way to success in the unpredictable world of business marketing. Oh yeah, and don’t forget to integrate these insights into your career. Follow the implementation steps!

Law 1: Success in Marketing is a Marathon, Not a Sprint

Navigating the tumultuous seas of digital marketing necessitates a steadfast ship, fortified by a strategic long-term vision. It’s a marathon, not a sprint.

Take Apple, for instance. The late ’90s saw them on the brink of bankruptcy. Instead of grasping at quick, temporary fixes, Apple anchored themselves in a long-term vision. A vision that didn’t just stop at survival, but aimed for revolutionary contributions, resulting in groundbreaking products like the iPod, iPhone, and iPad.

In a landscape where immediate gains often allure businesses, it’s essential to remember that these are transient. A focus merely on the immediate returns leaves businesses scurrying on a hamster wheel, chasing after fleeting successes, but never really moving forward.

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A long-term vision, however, acts as the north star, guiding businesses through immediate challenges while ensuring sustainable success and consistent growth over time.

Consider This Analogy: 

Building a business is like growing a tree. Initially, it requires nurturing, patience, and consistent care. But with time, the tree grows, becoming strong and robust, offering shade and fruits—transforming the landscape. The same goes for business. A vision, perseverance, and a long-term strategy are the nutrients that allow it to flourish, creating a sustainable presence in the market.

Implementation Steps: 

• Begin by planning a content calendar focused on delivering consistent value over the next six months. 
• Ensure regular reviews and necessary adjustments to your long-term goals, keeping pace with evolving market trends and demands. 
• And don’t forget the foundation—invest in robust systems and ongoing training, laying down strong roots for sustainable success in the ever-changing digital marketing landscape.

Law 2: Survey, Listen, and Serve

Effective marketing hinges on understanding and responding to the customer’s needs and preferences. A robust, customer-centric approach helps in shaping products and services that resonate with the audience, enhancing overall satisfaction and loyalty.

Take Netflix, for instance. Netflix’s evolution from a DVD rental company to a streaming giant is a compelling illustration of a customer-centric approach.

Their transition wasn’t just a technological upgrade; it was a strategic shift informed by attentively listening to customer preferences and viewing habits. Netflix succeeded, while competitors such a Blockbuster haid their blinders on.

Here are some keystone insights when considering how to Survey, Listen, and Serve…

Customer Satisfaction & Loyalty:

Surveying customers is essential for gauging their satisfaction. When customers feel heard and valued, it fosters loyalty, turning one-time buyers into repeat customers. Through customer surveys, businesses can receive direct feedback, helping to identify areas of improvement, enhancing overall customer satisfaction.

Engagement:

Engaging customers through surveys not only garners essential feedback but also makes customers feel valued and involved. It cultivates a relationship where customers feel that their opinions are appreciated and considered, enhancing their connection and engagement with the brand.

Product & Service Enhancement:

Surveys can unveil insightful customer feedback regarding products and services. This information is crucial for making necessary adjustments and innovations, ensuring that offerings remain aligned with customer needs and expectations.

Data Collection:

Surveys are instrumental in collecting demographic information. Understanding the demographic composition of a customer base is crucial for tailoring marketing strategies, ensuring they resonate well with the target audience.

Operational Efficiency:

Customer feedback can also shed light on a company’s operational aspects, such as customer service and website usability. Such insights are invaluable for making necessary enhancements, improving the overall customer experience.

Benchmarking:

Consistent surveying allows for effective benchmarking, enabling businesses to track performance over time, assess the impact of implemented changes, and make data-driven strategic decisions.

Implementation Steps:

• Regularly incorporate customer feedback mechanisms like surveys and direct interactions to remain attuned to customer needs and preferences.
• Continuously refine and adjust offerings based on customer feedback, ensuring products and services evolve in alignment with customer expectations.
• In conclusion, adopting a customer-centric approach, symbolized by surveying, listening, and serving, is indispensable for nurturing customer relationships, driving loyalty, and ensuring sustained business success.

Law 3: Build Trust in Every Interaction

In a world cluttered with countless competitors vying for your prospects attention, standing out is about more than just having a great product or service. It’s about connecting authentically, building relationships rooted in trust and understanding. It’s this foundational trust that transforms casual customers into loyal advocates, ensuring that your business isn’t just seen, but it truly resonates and remains memorable.

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For instance, let’s talk about Oprah! Through vulnerability and honest connections, Oprah Winfrey didn’t just build an audience; she cultivated a community. Sharing, listening, and interacting genuinely, she created a media landscape where trust and respect flourished. Oprah was known to make her audience and even guests cry for the first time live. She had a natural ability to build instant trust.

Here are some keystone insights when considering how to develop and maintain trust…

The Unseen Fast-Track

Trust is an unseen accelerator. It simplifies decisions, clears doubts, and fast-forwards the customer journey, turning curiosity into conviction and interest into investment.

The Emotional Guardrail

Trust is like a safety net or a warm embrace, making customers feel valued, understood, and cared for. It nurtures a positive environment, encouraging customers to return, not out of necessity, but a genuine affinity towards the brand.

Implementation Steps:

• Real Stories: Share testimonials and experiences, both shiny and shaded, to build credibility and show authenticity.
• Open Conversation: Encourage and welcome customer feedback and discussions, facilitating a two-way conversation that fosters understanding and improvement.
• Community Engagement: Actively participate and engage in community or industry events, align your brand with genuine causes and values, promoting real connections and trust.

Navigating through this law involves cultivating a space where authenticity leads, trust blossoms, and genuine relationships flourish, engraving a memorable brand story in the hearts and minds of the customers.

Guarantee Your Success With These Foundational Laws

Navigating through the world of business is a demanding odyssey that calls for more than just adaptability and innovation—it requires a solid foundation built on timeless principles. In our exploration, we have just unraveled three indispensable laws that stand as pillars supporting the edifice of sustained marketing success, enabling businesses to sail confidently through the ever-shifting seas of the marketplace.

Law 1: “Success in Marketing is a Marathon, Not a Sprint,” advocates for the cultivation of a long-term vision. It is about nurturing a resilient mindset focused on enduring success rather than transient achievements. Like a marathon runner who paces themselves for the long haul, businesses must strategize, persevere, and adapt, ensuring sustained growth and innovation. The embodiment of this law is seen in enterprises like Apple, whose evolutionary journey is a testament to the power of persistent vision and continual reinvention.

Law 2: “Survey, Listen, and Serve,” delineates the roadmap to a business model deeply intertwined with customer insights and responsiveness. This law emphasizes the essence of customer-centricity, urging businesses to align their strategies and offerings with the preferences and expectations of their audiences. It’s a call to attentively listen, actively engage, and meticulously tailor offerings to resonate with customer needs, forging paths to enhanced satisfaction and loyalty.

Law 3: “Build Trust in Every Interaction,” underscores the significance of building genuine, trust-laden relationships with customers. It champions the cultivation of a brand personality that resonates with authenticity, fostering connections marked by trust and mutual respect. This law navigates businesses towards establishing themselves as reliable entities that customers can resonate with, rely on, and return to, enriching the customer journey with consistency and sincerity.

These pivotal laws form the cornerstone upon which businesses can build strategies that withstand the tests of market volatility, competition, and evolution. They stand as unwavering beacons guiding enterprises towards avenues marked by not just profitability, but also a legacy of value, integrity, and impactful contributions to the marketplace. Armed with these foundational laws, businesses are empowered to navigate the multifaceted realms of the business landscape with confidence, clarity, and a strategic vision poised for lasting success and remarkable achievements.

Oh yeah! And do you know Newton’s Law?The law of inertia, also known as Newton’s first law of motion, states that an object at rest will stay at rest, and an object in motion will stay in motion… The choice is yours. Take action and integrate these laws. Get in motion!

The post Mastering The Laws of Marketing in Madness appeared first on DigitalMarketer.

Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients.

To pique your interest, someone once said about my frameworks:

“Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House. But in this case, you’re the witch, and what you conjure is pure magic.”

Let’s dive in.

A few years back, I sold one of my companies internally. This move allowed me to amalgamate my diverse passions into a singular, powerful persuasion strategy. When I unveiled it last year, we observed:

• $383 per email subscriber.
• $209 per FB Group Member.
• $1.83 EPC, while the industry average was $0.53.

These figures are far from ordinary. And here’s the secret behind them:

Introducing Holy Grail Copywriting (HGC):

HGC’s core principle is “Start at the Finish Line.” In perception management, you can strategically position yourself within your prospect’s hierarchy of needs. By aligning your product with their most pressing desires, selling becomes effortless.

The 5-Step HGC Process:

1. Identify Your Prospect’s Most Pressing Pain:

While basic marketing emphasizes targeting pain points, it’s crucial to differentiate between passive pain (complaining without action) and active pain (which drives action). The key is to focus on the latter.

Differentiate Between “Moaning” and “Moving” Pain: Understand the spectrum of pain. A stubbed toe is Moaning Pain, a mere inconvenience. In contrast, the urgency of a severed thumb is Moving Pain, demanding immediate action.

Apply the DUG Checklist: Grasp the essence of the DUG checklist, a tool to categorize pain into:

• Desperation: A situation so dire that immediate action is the only option. Example: Think of a business owner teetering on bankruptcy’s edge.
• Urgency: An imminent threat that demands swift action to prevent dire consequences. Example: Picture a smoker discovering early signs of lung cancer.
• Gravity: Deeply held values or priorities that might override other considerations. Example: Visualize a parent prioritizing their child’s needs over lucrative opportunities

2. Tailor Your Product to Alleviate That Pain:

Understand what relief from this pain looks like for your prospect. Then, either create a product or reposition your existing one to offer that relief.

• Craft or Reposition Your Product: Determine the ideal solution for the identified Moving Pain and ensure your product aligns with that vision.
• Introduce Novelty: Unexpected solutions to pressing problems are often the most enticing. Always introduce an element of novelty to stand out.

3. Infuse Your Product with Unique, Attractive Qualities:

Creating allure in a product is an art. At its core, allure is about evoking emotion, creating a connection, and making a product more than just a tangible item—it becomes an experience. One of the most potent tools to achieve this is storytelling. Stories have the power to breathe life into otherwise mundane products.

• Identify Popular Cultural References: Draw inspiration from powerful symbols like the Infinity Gauntlet.
• Integrate Psychological Triggers: Weave in elements of storytelling, unique mechanisms, and shared values.

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4. Use a Religion-Inspired Persuasion Sequence:

Religions have, for millennia, captivated the human spirit. It has an astonishing 83% penetration rate. They’ve done this through powerful narratives that touch upon the very essence of human existence, desires, fears, and aspirations. At the heart of many religious texts is a sequence that resonates deeply with believers: Sin, Salvation, Heaven, and Hell.

• Sin (The Problem): This represents the pain or problem your prospect faces.
• Salvation (The Solution): Here, you introduce your product as the answer.
• Heaven (The Benefits): This is the promised land, the utopia that awaits.
• Hell (The Consequences of Inaction): The bleak future that awaits if the problem remains unresolved.

5. Promote Your Product Using Diverse Marketing Angles:

With AI now optimizing ad performance, the key is to provide it with diverse data. I use the TADA Template, which helps generate multiple ad angles based on dominant human emotions. This approach allows for rapid testing across various channels.

In summary, Holy Grail Copywriting is about creating a magical “escape from moving pain” novel product, pitching it via religious persuasion sequence and shouting it loud via an infinite angle approach on paid and social media.

So there you go. Hope it helps you make a mint!

I hope this enriched perspective proves invaluable to you. If you want to find out how Holy Grail can best be deployed in your business, please email my assistant with the subject line “HOLY GRAIL!” here: john.holygrailoffer@gmail.com

The post Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns appeared first on DigitalMarketer.