Content Marketing

Many people confuse Content Marketing with Content Distribution, which is the promotion of the content you make through Social Media Channels.

Content Marketing is the production of assets!

Every business is a content platform, whether you realize that or not.

Your business is represented by the forward facing information shared with the public!

Just like employee management, you don’t want to constantly turn over contributors.

We break content sourcing into three categories:
1. Internal (we recommend starting here if you have any bandwidth at all)
2. Paid External
3. Unpaid External

In terms of Distribution we have the Customer Value Journey, an 8 step process to turning strangers into super fans! 

The Content Development and Appraisal Framework is a three stage process that will allow you to create endless streams of content in a systematic and scalable manner.

Tracking performance is fairly easy… you just need to track the page views for articles, views for videos, downloads for podcasts, and the hardest part … which is determining the income-impact of each piece of content. To do this, you’ll need to incorporate specific ads into each piece, directing to a single desired result.